The assignment was to create four video animation and illustrations for LinkedIn social network, with the agency Serviceplan Group in the creative direction.
Each video explains one of the LinkedIn functionalities and in every of them we focus on a different character that uses a function and discovers what this can offer.
The different functionalities are:
1. Easy Apply
2. Salary Tool
4. Open Candidate
Our main character will find out how easily she can search for her dream job. And also how she can apply to the job offers which suit her using the Easy Apply button.
Our character is a software developer who will discover how the Salary tool can help him on the negotiations for the new job. As well what salary he can request from his future employer using the function Salary Tool.
Our main character will find out that she is able find friends and ask immediately to her colleague using the message button.
Our main character is mechanical engineer and looking for a job he will find out how he can let recruiters know he is open. Also be easily found by many of them just by using the slider function.