LinkedIn

LinkedIn

The assignment was to create four video animation and illustrations for LinkedIn social network, with the agency Serviceplan Group in the creative direction.

Each video explains one of the LinkedIn functionalities and in every of them we focus on a different character that uses a function and discovers what this can offer.

The different functionalities are:
1. Easy Apply
2. Salary Tool
3. Referrals
4. Open Candidate


Easy Apply

Our main character will find out how easily she can search for her dream job. And also how she can apply to the job offers which suit her using the Easy Apply button.

Animated GIF from LinkedIn by Dani Montesinos
Animated GIF from LinkedIn by Dani Montesinos
Animated GIF from LinkedIn by Dani Montesinos
Illustration of people working from Linkedin by Dani Montesinos


Salary Tool

Our character is a software developer who will discover how the Salary tool can help him on the negotiations for the new job. As well what salary he can request from his future employer using the function Salary Tool.

Animated GIF from LinkedIn by Dani Montesinos
Animated GIF of a software developer looking for a job in the linkedin search engine.
Animated GIF from LinkedIn by Dani Montesinos
Animated GIF from LinkedIn by Dani Montesinos


Referrals

Our main character will find out that she is able find friends and ask immediately to her colleague using the message button.

Animated GIF from LinkedIn by Dani Montesinos
Animated GIF from LinkedIn by Dani Montesinos
Animated GIF from LinkedIn by Dani Montesinos
Animated GIF from LinkedIn by Dani Montesinos


Open Candidate

Our main character is mechanical engineer and looking for a job he will find out how he can let recruiters know he is open. Also be easily found by many of them just by using the slider function.

Animated GIF of a mechanical engineer waving from his workspace from LinkedIn
Animated GIF of a mechanical engineer lets recruiters know he is open in LinkedIn platform.
Animated GIF from LinkedIn by Dani Montesinos
Animated GIF from LinkedIn by Dani Montesinos

Design and Direction: Dani Montesinos
Animation: Dani Montesinos & Andrea Staiano
Extra animation: John MacLeod
Client: LinkedIn Germany
Agency: Serviceplan Group
Production: Artbox Amsterdam