A project under the creative direction of the agency TBWA\Zürich, we created 3 explanatory video animation and illustrations for myMcDonald’s.

Each video shows different situations you can find yourself in at McDonald’s when ordering. Once your order is placed, you will have to scan the QR code in the app. Then you can collect the M’s with myMcDonald’s and use it for rewards at NGK Kiosk, Front Counter and McDrive and even free products for your next orders.

Illustrations and animation: Dani Montesinos
Client: McDonald’s
Agency: TBWA\Zürich